Marketing Operations- Intern
Shift Technology
Did you know that about 10% of all insurance payouts are flowing directly into the pockets of fraudsters? The future of insurance starts with Decisions Made Better.
Shift Technology harnesses the power of AI to enable the world’s leading insurance organizations to make better decisions. Our products automate and optimize decisions from underwriting to claims, resulting in increased operational efficiency, reduced costs, and superior customer experiences for millions of people around the globe.
Our culture is built on innovation, trust, and a drive to transform the insurance industry by imagining and innovating solutions that impact insurers and their customers - like you! We come from more than 40 different countries and cultures and together we are creating the future of insurance.
Marketing at Shift plays a pivotal role in both global brand presence and demand generation. The Digital Marketing and Operations function is responsible for scaling global digital programs, improving the efficacy of marketing processes, and measuring and reporting on key metrics to support marketing’s continued success. We are seeking a Marketing Operations Intern with an interest in documenting, scaling, and optimizing the martech ecosystem at Shift. This role is flex-remote and based in Boston, MA. You will be part of the Global Marketing Team reporting to Senior Manager, Digital Marketing.
YOUR RESPONSIBILITIES
- Managing the day-to-day triaging of ops-related requests from the global marketing team as they pertain to marketing automation and CRM, including but not limited to: workflows, landing pages or email testing, analytics and reporting. This responsibility will take approximately 1/3 of your time
- Analyzing the efficiency and performance of digital and field marketing programs, providing recommendations to marketers where you see fit
- Marketing data governance; ensuring the quality of contact, lead, and account data is accurate and stored in a logical and accessible way
- Ongoing maintenance of marketing automation/CRM/3rd party tools which may include field mapping revisions and edits
- Support the evolution of the marketing technology roadmap, by project managing new martech initiatives, conducting user testing, and launching changes to the global marketing team
- Building new or amending existing reports and dashboards to be used by the Global Marketing Team; analysis of marketing campaign results
- Documenting marketing technical process enhancements for user reference
- Reconciliation of the marketing budget with a focus on discovering campaign level insights on media spend
- Other duties as assigned or required by the Marketing Operations Manager or Head of Global Field Marketing
- Opportunity to learn and work with the following tools: HubSpot, Salesforce, Asana, Allocadia, 6sense, LinkedIn Campaign Manager, GoToWebinar, SEMRush, and more.
QUALIFICATIONS
- Have completed 3+ years of a post-secondary degree and/or actively pursuing a business or master's degree
- Based in Boston, MA
- Written and verbal fluency in English
- At least one prior experience with a marketing automation tool (HubSpot, Pardot, Marketo), CRM (e.g. Salesforce), and/or data integration tool (e.g. Zapier, PieSync)
- Proficient in data manipulation within Google Sheets and Excel
- Some knowledge of agile project management principles
- Eagerness to learn and collaborate cross-functionally with Field Marketing, Business Development, Sales Operations, and other teams
- Pragmatic and serious about getting things done, but enjoy a sense of community at work
- Data-driven: can use data to drive strategic marketing decisions
Additional Information:
- This is a 3-6 month internship with potential for full time after completion of degree
- On the job hands-on training and mentorship
- Must be able to work out of our Boston office once or twice a week
To support our employees at every stage of their careers and lives, we are always assessing the benefits we offer to ensure we are competitive. Here are some we’d like to highlight:
- Flexible remote and hybrid working options
- Competitive Salary and a variable component tied to personal and company performance
- Company equity
- Generous PTO and paid holidays
- Parental leave opportunities
- Extensive mental health benefits provided via our global Employee Assistance Program
- Paid volunteering time - 16 hours annually
We offer many benefits in various countries - ask your recruiter for more information.
At Shift we strive to be a diverse and inclusive workforce. We hire and trust people without regard to race, color, religion, marital status, age, national or ethnic origin, physical or mental disability, medical condition, pregnancy, genetic information, gender identity or expression, sexual orientation, or other non-merit criteria.
Shift Technology is committed to providing reasonable accommodations for qualified individuals with disabilities in our application and employment process. Should you require accommodation, please email accommodation@shift-technology.com and we will work with you to meet your accessibility needs.
Shift Technology does not accept unsolicited CVs from recruiters or employment agencies in response to the Shift Technology Careers page or a Shift Technology social media post. Any unsolicited CVs, including those submitted directly to hiring managers, are deemed to be the property of Shift Technology.
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