THE DAY-TO-DAY

• Collaborate with the executive team to define and refine our marketing strategy, aligning it with the company's overall goals and growth objectives. Develop a deep understanding of our target audience, market trends, and competitive landscape to inform strategic decisions.
• Oversee the planning, execution, and optimization of multi-channel marketing campaigns to drive brand awareness, lead generation, and customer acquisition. Monitor campaign performance and leverage data-driven insights to continuously improve results.
• Manage relationships with external marketing agencies, freelancers, and contractors. Collaborate with these partners to ensure seamless execution of marketing initiatives while adhering to budget and timeline constraints.
• Develop and oversee a comprehensive content strategy that encompasses a variety of formats, including blogs, social media, videos, and more. Ensure content aligns with our brand voice, resonates with our target audience, and drives engagement.
• Drive our online presence through effective digital marketing strategies, including SEO, SEM, email marketing, social media, and other relevant channels. Monitor trends in digital marketing and identify opportunities for innovation.
• Champion the development and maintenance of a strong and consistent brand identity across all touchpoints. Ensure brand guidelines are followed in all marketing materials and communications.
• Utilize analytics tools to track, measure, and report on the performance of marketing initiatives. Provide regular updates to the leadership team, highlighting successes, areas for improvement, and actionable insights.
• Build and maintain strong relationships with key stakeholders and partners, ensuring their needs are met and concerns or issues that arise are addressed
• Work cross-functionally with customer experience, sales, product, and other departments to align sales efforts with overall company initiatives

WHAT MAKES YOU QUALIFIED

• Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
• 5-7 years of progressive experience in marketing roles, with at least 2 years in a leadership position.
• Strong background in digital marketing, content creation, and campaign management
• Proven track record of generating B2B and channel partner demand, fostering strong relationships with B2B partners, driving collaborative initiatives, and achieving mutual success through strategic engagement and shared marketing efforts.
• Experience in the technology or insurtech industry is a plus.
• Proven track record of developing and executing successful marketing strategies.
• Excellent communication, presentation, and interpersonal skills.
• Analytical mindset with the ability to use data to drive decision-making.
• Proficiency with digital advertising and marketing tools as well as platforms such as Google Analytics, CRMs, social media management, product analytics tools, etc.
• All around team player, fast, and self-learning individual

WHY YOU’LL LOVE IT HERE

• Unlimited vacation and paid sick time
• Competitive health benefits, including medical, dental and vision insurance
• Robust 401k program – to invest in your future
• Monthly wellness stipend (e.g., gym yoga, meditation, etc..) – we value your well-being
• Monthly treat yourself stipend – dinner on us!
• Remote workspace stipend – Work from home or from a shared workspace — you decide.
• Paid volunteer time – giving back to our community is important to us!
• Annual learning credit –explore personal interests that excite you.
• …and so much more!

The base salary for this position ranges from $125,000 to $160,000. Total compensation for this position is $225,000 or more. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications.